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[Football] New Kits Thread - Season 22/23



Tim Over Whelmed

Well-known member
NSC Patron
Jul 24, 2007
10,659
Arundel




Cowfold Seagull

Fan of the 17 bus
Apr 22, 2009
22,115
Cowfold
From the marketing blurb that accompanies the Stains kit launch:

"Created in partnership with hummel, the new Southampton FC home shirt draws inspiration from those worn by the flamboyant and free-flowing Saints side of the early 80’s. Reversing the colours of the shirt first worn by trailblazers like Kevin Keegan, Alan Ball and Charlie George, the striking central red stripe and central badge mark a brave new direction for the club.

"Bravery forms a key part of the club’s core identity, wanting to always push the boundaries, challenge the convention and continuously innovate.

"Launched under the campaign, Bold is Brave, the club is celebrating bravery both on and off the pitch. Taking inspiration from the single bold red stripe, the club hopes to inspire its fans to be brave, whatever their challenge is – just as its players seek to be brave on the pitch.

“'Being brave is in our DNA. We’ve always looked for new ways to push boundaries and this season’s kit is no different. As part of this launch, we asked players, staff, and fans what bravery means to them and in time we will be releasing some of these stories. Working with hummel enables us to creatively push our kit designs and this shirt is no different. Celebrating our heritage with a flip on the classic 1980 shirt but modernised with nods to St Mary’s stadium and a bold central badge,' says Sarah Batters, Director of Marketing & Partnerships for Southampton Football Club.

"Southampton FC partnered with hummel because of its shared values and mission to change the world through sport.

"This season’s kit drop has been carefully designed to start conversations. Giving Southampton FC the opportunity to tell the unique stories of the fans, players and people that make the club so special to be part of. Southampton FC asked its fans to tell them what bravery meant to them and what they wished they could do if they were brave. The conversations will shine a light on bravery and a willingness to push boundaries, challenge ourselves or stand out."

Have you ever read such a load of unutterable b*ll*cks?

What a lot of absolute nonsense, what has a single bold red stripe got to do with being brave? In their DNA . . . I don't think so.
 




zefarelly

Well-known member
NSC Patron
Jul 7, 2003
22,789
Sussex, by the sea
Can we talk about how awful the photoshop job is here? That sponsor is in a completely different position on every shirt, the women's kit is a totally different shade of green and wtf are those arm patches?

They're just members of staff wearing factory rejects, nothing to worry about.
 


Frutos

.
Helpful Moderator
NSC Patron
May 3, 2006
36,310
Northumberland
From the marketing blurb that accompanies the Stains kit launch:

"Created in partnership with hummel, the new Southampton FC home shirt draws inspiration from those worn by the flamboyant and free-flowing Saints side of the early 80’s. Reversing the colours of the shirt first worn by trailblazers like Kevin Keegan, Alan Ball and Charlie George, the striking central red stripe and central badge mark a brave new direction for the club.

"Bravery forms a key part of the club’s core identity, wanting to always push the boundaries, challenge the convention and continuously innovate.

"Launched under the campaign, Bold is Brave, the club is celebrating bravery both on and off the pitch. Taking inspiration from the single bold red stripe, the club hopes to inspire its fans to be brave, whatever their challenge is – just as its players seek to be brave on the pitch.

“'Being brave is in our DNA. We’ve always looked for new ways to push boundaries and this season’s kit is no different. As part of this launch, we asked players, staff, and fans what bravery means to them and in time we will be releasing some of these stories. Working with hummel enables us to creatively push our kit designs and this shirt is no different. Celebrating our heritage with a flip on the classic 1980 shirt but modernised with nods to St Mary’s stadium and a bold central badge,' says Sarah Batters, Director of Marketing & Partnerships for Southampton Football Club.

"Southampton FC partnered with hummel because of its shared values and mission to change the world through sport.

"This season’s kit drop has been carefully designed to start conversations. Giving Southampton FC the opportunity to tell the unique stories of the fans, players and people that make the club so special to be part of. Southampton FC asked its fans to tell them what bravery meant to them and what they wished they could do if they were brave. The conversations will shine a light on bravery and a willingness to push boundaries, challenge ourselves or stand out."

Have you ever read such a load of unutterable b*ll*cks?
https://youtu.be/ASvYzbIysAY
 




BBassic

I changed this.
Jul 28, 2011
13,058
From the marketing blurb that accompanies the Stains kit launch:

"Created in partnership with hummel, the new Southampton FC home shirt draws inspiration from those worn by the flamboyant and free-flowing Saints side of the early 80’s. Reversing the colours of the shirt first worn by trailblazers like Kevin Keegan, Alan Ball and Charlie George, the striking central red stripe and central badge mark a brave new direction for the club.

"Bravery forms a key part of the club’s core identity, wanting to always push the boundaries, challenge the convention and continuously innovate.

"Launched under the campaign, Bold is Brave, the club is celebrating bravery both on and off the pitch. Taking inspiration from the single bold red stripe, the club hopes to inspire its fans to be brave, whatever their challenge is – just as its players seek to be brave on the pitch.

“'Being brave is in our DNA. We’ve always looked for new ways to push boundaries and this season’s kit is no different. As part of this launch, we asked players, staff, and fans what bravery means to them and in time we will be releasing some of these stories. Working with hummel enables us to creatively push our kit designs and this shirt is no different. Celebrating our heritage with a flip on the classic 1980 shirt but modernised with nods to St Mary’s stadium and a bold central badge,' says Sarah Batters, Director of Marketing & Partnerships for Southampton Football Club.

"Southampton FC partnered with hummel because of its shared values and mission to change the world through sport.

"This season’s kit drop has been carefully designed to start conversations. Giving Southampton FC the opportunity to tell the unique stories of the fans, players and people that make the club so special to be part of. Southampton FC asked its fans to tell them what bravery meant to them and what they wished they could do if they were brave. The conversations will shine a light on bravery and a willingness to push boundaries, challenge ourselves or stand out."

Have you ever read such a load of unutterable b*ll*cks?

It's all about being bold and about being brave because when you're bold and you're brave sometimes your fans can be brave and bold or, indeed, brave and bold in a way that is not only brave but also bold just like our players of yesteryear were bold but brave as well.
 


Happy Exile

Well-known member
NSC Patron
Apr 19, 2018
2,135
Alternatively, you could withdraw that money from your bank and set fire to it!

:tosser:

Over on the bitcoin thread I said we'd start to see football clubs releasing NFTs as collectables alongside physical and digital merchandise. This is a sad state of affairs, but not a surprise, and sadly just the start I think.
 






Tim Over Whelmed

Well-known member
NSC Patron
Jul 24, 2007
10,659
Arundel


Joey Jo Jo Jr. Shabadoo

I believe in Joe Hendry
Oct 4, 2003
12,090
Good god what an absolute load of bollocks Southampton and Hummel have come out with. It’s a football shirt, it’s not brave and it isn’t going to make the world a better place. I suppose it may make more people laugh at Southampton which isn’t a bad thing mind.
 


Happy Exile

Well-known member
NSC Patron
Apr 19, 2018
2,135
Good god what an absolute load of bollocks Southampton and Hummel have come out with. It’s a football shirt, it’s not brave and it isn’t going to make the world a better place. I suppose it may make more people laugh at Southampton which isn’t a bad thing mind.

I'm waiting to see what we come out with before casting judgement for fear of finding myself throwing stones in a glass house. I'd love them to bring something uniquely Sussex into the design though and would I'm sure forgive any amount of flowery justification if they did so.
 




TWOCHOICEStom

Well-known member
Sep 22, 2007
10,912
Brighton
If you buy this NFT you get a FREE Southampton Football shirt! :ohmy:

Starting bid is just $214

ezgif.com-gif-maker (3) (1).gif

(I just stole it lol)
 


el punal

Well-known member
Aug 29, 2012
12,551
The dull part of the south coast
From the marketing blurb that accompanies the Stains kit launch:

"Created in partnership with hummel, the new Southampton FC home shirt draws inspiration from those worn by the flamboyant and free-flowing Saints side of the early 80’s. Reversing the colours of the shirt first worn by trailblazers like Kevin Keegan, Alan Ball and Charlie George, the striking central red stripe and central badge mark a brave new direction for the club.

"Bravery forms a key part of the club’s core identity, wanting to always push the boundaries, challenge the convention and continuously innovate.

"Launched under the campaign, Bold is Brave, the club is celebrating bravery both on and off the pitch. Taking inspiration from the single bold red stripe, the club hopes to inspire its fans to be brave, whatever their challenge is – just as its players seek to be brave on the pitch.

“'Being brave is in our DNA. We’ve always looked for new ways to push boundaries and this season’s kit is no different. As part of this launch, we asked players, staff, and fans what bravery means to them and in time we will be releasing some of these stories. Working with hummel enables us to creatively push our kit designs and this shirt is no different. Celebrating our heritage with a flip on the classic 1980 shirt but modernised with nods to St Mary’s stadium and a bold central badge,' says Sarah Batters, Director of Marketing & Partnerships for Southampton Football Club.

"Southampton FC partnered with hummel because of its shared values and mission to change the world through sport.

"This season’s kit drop has been carefully designed to start conversations. Giving Southampton FC the opportunity to tell the unique stories of the fans, players and people that make the club so special to be part of. Southampton FC asked its fans to tell them what bravery meant to them and what they wished they could do if they were brave. The conversations will shine a light on bravery and a willingness to push boundaries, challenge ourselves or stand out."

Have you ever read such a load of unutterable b*ll*cks?

Translation :

Listen up you miserable shit. We don’t give a flying f*** about you or your “I’ve been a loyal supporter of Saints all my life” bollocks. The fact is we’ve been paid shed loads of wonga to write this load of crap. So, do us a favour get some coin or your card and buy that piece of rag and everyone will be happy. You mug!
 


nickbrighton

Well-known member
Feb 19, 2016
2,138
From the marketing blurb that accompanies the Stains kit launch:

"Created in partnership with hummel, the new Southampton FC home shirt draws inspiration from those worn by the flamboyant and free-flowing Saints side of the early 80’s. Reversing the colours of the shirt first worn by trailblazers like Kevin Keegan, Alan Ball and Charlie George, the striking central red stripe and central badge mark a brave new direction for the club.

"Bravery forms a key part of the club’s core identity, wanting to always push the boundaries, challenge the convention and continuously innovate.

"Launched under the campaign, Bold is Brave, the club is celebrating bravery both on and off the pitch. Taking inspiration from the single bold red stripe, the club hopes to inspire its fans to be brave, whatever their challenge is – just as its players seek to be brave on the pitch.

“'Being brave is in our DNA. We’ve always looked for new ways to push boundaries and this season’s kit is no different. As part of this launch, we asked players, staff, and fans what bravery means to them and in time we will be releasing some of these stories. Working with hummel enables us to creatively push our kit designs and this shirt is no different. Celebrating our heritage with a flip on the classic 1980 shirt but modernised with nods to St Mary’s stadium and a bold central badge,' says Sarah Batters, Director of Marketing & Partnerships for Southampton Football Club.

"Southampton FC partnered with hummel because of its shared values and mission to change the world through sport.

"This season’s kit drop has been carefully designed to start conversations. Giving Southampton FC the opportunity to tell the unique stories of the fans, players and people that make the club so special to be part of. Southampton FC asked its fans to tell them what bravery meant to them and what they wished they could do if they were brave. The conversations will shine a light on bravery and a willingness to push boundaries, challenge ourselves or stand out."

Have you ever read such a load of unutterable b*ll*cks?

The only thing brave here is the person who had the balls to write this meaningless crap and actually convince someone to pay them for it and publish it
 






Driver8

On the road...
NSC Patron
Jul 31, 2005
16,216
North Wales
Can we talk about how awful the photoshop job is here? That sponsor is in a completely different position on every shirt, the women's kit is a totally different shade of green and wtf are those arm patches?

Have they photoshopped out the women’s breasts too so as not to offend?
 


southstandandy

WEST STAND ANDY
Jul 9, 2003
6,048
Are we actually going to have a new one this season or remain with last year's?

Not heard anything from the club. The grand kids keep asking when it will be out!
 








Eeyore

Colonel Hee-Haw of Queen's Park
NSC Patron
Apr 5, 2014
25,940
From the marketing blurb that accompanies the Stains kit launch:

"Created in partnership with hummel, the new Southampton FC home shirt draws inspiration from those worn by the flamboyant and free-flowing Saints side of the early 80’s. Reversing the colours of the shirt first worn by trailblazers like Kevin Keegan, Alan Ball and Charlie George, the striking central red stripe and central badge mark a brave new direction for the club.

"Bravery forms a key part of the club’s core identity, wanting to always push the boundaries, challenge the convention and continuously innovate.

"Launched under the campaign, Bold is Brave, the club is celebrating bravery both on and off the pitch. Taking inspiration from the single bold red stripe, the club hopes to inspire its fans to be brave, whatever their challenge is – just as its players seek to be brave on the pitch.

“'Being brave is in our DNA. We’ve always looked for new ways to push boundaries and this season’s kit is no different. As part of this launch, we asked players, staff, and fans what bravery means to them and in time we will be releasing some of these stories. Working with hummel enables us to creatively push our kit designs and this shirt is no different. Celebrating our heritage with a flip on the classic 1980 shirt but modernised with nods to St Mary’s stadium and a bold central badge,' says Sarah Batters, Director of Marketing & Partnerships for Southampton Football Club.

"Southampton FC partnered with hummel because of its shared values and mission to change the world through sport.

"This season’s kit drop has been carefully designed to start conversations. Giving Southampton FC the opportunity to tell the unique stories of the fans, players and people that make the club so special to be part of. Southampton FC asked its fans to tell them what bravery meant to them and what they wished they could do if they were brave. The conversations will shine a light on bravery and a willingness to push boundaries, challenge ourselves or stand out."

Have you ever read such a load of unutterable b*ll*cks?

Well, it has managed that. Not quite as intended.
 


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