Tottenham announced their home and away kits (Nike as well, so it can be done!) a couple of weeks back, and they were on sale online the next day. That is the market we are now playing in.
That's a strange way to look at it. We are not in the 'same market' as Spurs at all. That suggests somebody will go off and buy a Spurs shirt instead because ours isn't yet available. (No that I disagree at all, that the sooner they have them for sale, the better)