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[TV] New John Lewis ad.........



jonnyrovers

mostly tinpot
Aug 13, 2013
1,181
Shoreham-by-Sea
Ok, here goes...

John Lewis is a SHOP that wants nothing more than to sell lots of STUFF to as many people as possible over Christmas in order to makes piles of money. They have cynically wheedled their way into the national psych by creating expensive, well made, often very imaginative commercials to get people’s money spending juices going, and which a lot of people now consider to be an absolutely intrinsic part of Christmas (in September, grrr). It is the absolute peak of the corruption and commercialisation of Christmas. Christmas (to me) should be something joyful, magical, spiritual, but it’s depressing to see how year on year it is bringing untold misery on families who simply can’t afford it.

I particularly didn’t like this advert because:

Cutesy children;
Dewey eyed parents;
Lyric change to “Mama just killed a man (Martian), held a gun (taser) against his head, pulled the trigger now he’s dead (‘No, I’m not!’)” - let’s not frighten the children with scary lyrics.
And I CAN’T STAND bloody Queen.

There. I’ve said it. Now I’m going to go and hide under the bed.

Christmas was raped and pillaged by the likes of this lot decades ago, along with all of the other religious & cultural celebrations. There’s no going back now. I think you need to get over it mate.


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DumLum

Well-known member
Oct 24, 2009
3,772
West, West, West Sussex.
Ok, here goes...

John Lewis is a SHOP that wants nothing more than to sell lots of STUFF to as many people as possible over Christmas in order to makes piles of money. They have cynically wheedled their way into the national psych by creating expensive, well made, often very imaginative commercials to get people’s money spending juices going, and which a lot of people now consider to be an absolutely intrinsic part of Christmas (in September, grrr). It is the absolute peak of the corruption and commercialisation of Christmas. Christmas (to me) should be something joyful, magical, spiritual, but it’s depressing to see how year on year it is bringing untold misery on families who simply can’t afford it.

I particularly didn’t like this advert because:

Cutesy children;
Dewey eyed parents;
Lyric change to “Mama just killed a man (Martian), held a gun (taser) against his head, pulled the trigger now he’s dead (‘No, I’m not!’)” - let’s not frighten the children with scary lyrics.
And I CAN’T STAND bloody Queen.

There. I’ve said it. Now I’m going to go and hide under the bed.

Thank you.

There were far too many positive posts before you spoke up.
 


Change at Barnham

Well-known member
Aug 6, 2011
5,476
Bognor Regis
My first thought is for all the poor under resourced and under paid drama teachers up and down the country who are tasked with producing the next school play.

Teachers: "FFS!"
 


Jim D

Well-known member
Jul 23, 2003
5,268
Worthing
Maybe if they put some of their tv commercial budget into reducing prices on the shop floor they’d do better than they have been.
.

But isn't Waitrose all about high prices? It's aspirational shopping, but the quality of their fresh produce is very good. If people wanted cheap baked beans, strawberries or tomatoes they'd go to Lidl or Asda.
 




DJ NOBO

Well-known member
Jul 18, 2004
6,820
Wiltshire
But isn't Waitrose all about high prices? It's aspirational shopping, but the quality of their fresh produce is very good. If people wanted cheap baked beans, strawberries or tomatoes they'd go to Lidl or Asda.

Waitrose is generally competitive, I find. The balance between aspiration, quality and reasonableness is about right.
John Lewis has, across the board, overinflated prices.you can usually buy exactly the same item elsewhere for less.
 


Bodian

Well-known member
May 3, 2012
14,283
Cumbria
"Never knowingly bought anything in John Lewis" - I suppose that wouldn't work quite as well as a slogan for them really.
 






maffew

Well-known member
Dec 10, 2003
9,020
Worcester England
Thank you.

There were far too many positive posts before you spoke up.

Yeah thats kind of what advertising is for. You are right and people are talking about it.

its a good advert though isnt it!!
ay
You probably cant say just killed a man. Equality and all. A martian? Well you arent allowed to talk about guns anyway are you. Maybe tasers are more effective against martians too. Hmm tasers thats another topic. Maybe kids can be entrusted with them more than police.

I dunno. There is too much to analyse!

I dont like the shortened version as much
 


Dorset Seagull

Once Dolphin, Now Seagull
Waitrose is generally competitive, I find. The balance between aspiration, quality and reasonableness is about right.
John Lewis has, across the board, overinflated prices.you can usually buy exactly the same item elsewhere for less.
Go into any supermarket and you will find some things cheaper than Waitrose and some things more expensive. It matters not where you shop so most people are attracted to a brand that they feel comfortable visiting.
 






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