Don't think I've seen anything on here about this. Could also be included in the New Kits thread.
Iceland have done something a bit different:
https://www.underconsideration.com/...and_national_football_team_by_brandenburg.php
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The new logo/crest:
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Which is made up of the four Guardian spirits:
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Worth a look for their intro videos too!
Another new football club identity: https://www.queensborofc.com/ourbadge
Some of their merchandise looks very cool. https://shop.queensborofc.com
Obviously very American / New York but I like what they've done.
Very popular at the moment in the north east of the US is Providence City FC, tiny club, amazing kit history, and loads of decent branded gear.
http://providencecityfc.com/rogues
And they have a sidekick if you like, making all sorts of football related apparel https://fcpvd.com/
The US is quite decent at this kind of thing.