Dick Swiveller
Well-known member
- Sep 9, 2011
- 9,539
- Thread starter
- #21
I was contracting with Sky in Brentford a couple of years ago and know a bit about how customer retention works. Top tips:
1) The length of time you spent with Sky in the past means bugger all to them, its all about how much you spend with them now. If you only have a basic phone and TV setup then don't expect to get deep discounts.
2) If you are the kind of person who rings up every year and tries haggling you'll notice that the discounts you get become smaller and smaller to the point where if you threaten to leave they'll just let you go. Their ideal customer is someone who has a phone/tv/broadband (with extras) and doesn't phone them up ever.
3) When you call ask to put through to the retentions dept. They work from a discounts matrix where there are 4 tiers of discount depending on what type of customer you are - the more money you currently spend with them the better the deal you'll get. Keep pushing them and most people will get to level 2 easily enough, level 3 takes some serious negotiation, level 4 is almost impossible to get and needs to be signed off by their supervisor.
4) The discounts you get offered are fixed so you won't get a custom deal just for you (although they'll make you feel like you are)
5) The discounts matrix changes monthly so don't expect to get the same deal as your neighbour if you phone up at different times
6) Discount deals are best at a couple of key points in the year. January (when some people try to save a bit of money and will look to cancel things like movie packages etc.) and May/June (when the football season ends and people phone to cancel their sports channels).
Like I said my experience of this was a couple of years ago so they may have changed their approach but I suspect it will still work something like this. Hope that helps!
Opening gambit was £7 off Sports. Now finalising £30 off in total deal and just lose weekend calls and Sky F1. Good advice - many thanks. Still don't think you should have to do it though.