But UNLIKE Benham, Bloom has got his team into the Premier League.This article although out of date has a summary
Bloom is not the only professional sports bettor in Britain. And Starlizard is not the only gambling consultancy in the UK – it’s not even the only one in North London.
Bloom’s great rival is Matthew Benham, the owner of Brentford FC who founded Smartodds, another stats-based gambling consultancy.
Similarities between Bloom and Benham abound. Like Bloom, Benham is a former City trader. Like Bloom, Benham has adopted a hedge-fund-like model, paying computer wizzes to build algorithms that help him beat the market. And like Bloom, Benham owns his boyhood football club.
Despite the similarities between the two, Benham and Bloom are archrivals. The pair first crossed paths at Premier Bet, the online bookmaker Bloom founded. Benham worked for Bloom, but the pair had a falling out that left them bitter rivals.
Former Starlizard employees say the feud is discussed often in the office but little understood beyond rumour and gossip.
SmartOdds was founded in 2004, two years before Starlizard, and is based in Highgate, North London – just down the road from Bloom’s offices.
Benham took over Brentford in 2012 and is noted for following a “Moneyball-style” statistical approach to running the club, an approach that helped him win the Danish super league with his other football club, Midtjylland.
Appears no one quite knows, I reckon they fell out over a lady...
No doubt seagullwedgee has been ******* himself dry overnight as this one nears completion.
In the know my arse
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