I am reassured by the fact that, having been there, I can't believe they would have enough customers to afford to be able to spend £50 on an advert. It's called So So. That's being generous. In my opinion, of course.
I am a denizen of the locale, and I think you will find it is called 'Sa Sa'. And as you rightly point out, it is best avoided, as it's main clientele are pissheads going home from the pub, who have forgotten how shi*e it is, and make the mistake of stumbling in there