SI 4 BHA
Active member
If you go to Madrid or Barcelona, the presence of Real or Barcelona FC is everywhere. Admittedly, it's slightly ludicrous to make a direct comparison between Brighton and Real, but the point is - the football club is a major part of the city's culture.
Brighton is a go-to city for people from all over the UK, Europe and the world - tourists and overseas students. We have a certain captive audience (locals mostly) who would use the Amex, but it's also very important for showing civic pride, marketing and prominence to have a high profile establishment in the city centre, especially when the club itself is in a place that people wouldn't ordinarily go to.
New business never hurts.
I appreciate what you are saying, but actually new business can hurt and in extreme situations, destroy a business. On many occasions in my job I have seen small businesses dash for growth without a business plan in place and although turnover increased substantially, in fact they actually make losses on each sale or project and wind up worse off than before. Yes, there is a trade off between civic pride, marketing etc, and losing money and presumably PB and his staff have done their sums and decided the losses are greater than any intangible benefits of keeping the shop open.
Personally, I haven't used the shop since the Amex opened, it's far more convenient to drive to Falmer or visit on a match day and I suspect that is the case with the vast majority of fans, so I can well understand the decision.
As you say, your comparison between Brighton and Real is "slightly" ludicrous, but on a more relevant level, do the likes of Reading/Shef Wed/Leeds/Derby etc have city centre stores as well as a "megastore" at the ground?