Loyalty Scheme

[Tae02]

Hi all!

My name is Tae and I am currently in my 4th and final uni and I am currently writing my dissertation (such fun)

From my time working, I developed an interest in loyalty and I have decided to look into current loyalty programs within English football clubs.

I wanted to gather some thoughts..what do you make of the current loyalty scheme? Is it something you use regularly? If not, what would you change about it?

So, if you could please offer a few minutes of your time giving your thoughts that would be much appreciated

Many thanks,

Tae

 

[bhanutz]

I have enough points so its amazing!

 

[studio150]

The points level for the first on sale date is always set far too low

 

[Moshe Gariani]

It is an outrage that 1901 Club members get given 100 bonus "Loyalty" points for nothing more than being considerably richer than the average Albion fan.

They should be renamed Customer Privilege Points.

 

[ForestRowSeagull]

It's never going to be perfect, but IMO it's pretty fair. In the vast majority of cases, those that do all the unglamorous games get first dibs for the big ones. The only thing that irks me is you get double for going to a home cup game, but I understand that the club get money from that so they're bound to give you more. Also I wish they'd do more sections, there's a big gap in 'loyalty' between 1149 points and 1051, which for Norwich were in the same tranche.

 

[Postman Pat]

No matter what system is in place some people will be unhappy.

 

[Colonel Angus]

Is it something you use regularly? If not, what would you change about it?

Yes, every time I buy a ticket I use the system.

I hope that is helpful.

 

[The Optimist]

The points level for the first on sale date is always set far too low

Has a game with loyalty points ever sold out to the first loyalty point bracket?

 

[timco]

Has a game with loyalty points ever sold out to the first loyalty point bracket?

Villa will if no others have but I think there have been a few.

 

[neilbard]

It is an outrage that 1901 Club members get given 100 bonus "Loyalty" points for nothing more than being considerably richer than the average Albion fan.

They should be renamed Customer Privilege Points.

Don't be an arse 1901 members have to commit to 5yrs whereas STH's only commit to 1 season at a time

 

[Herr Tubthumper]

I'm in the first cut for Villa so I think it works fine.

 

[Gazwag]

Has a game with loyalty points ever sold out to the first loyalty point bracket?

I'm 99% sure the answer is no

 

[The Optimist]

Villa will if no others have but I think there have been a few.

I don't think Villa will. I can't believe there are 2700 people with 1160+ loyalty points. I'm pretty sure all others have always gone to the second bracket.

 

[Notters]

Don't be an arse 1901 members have to commit to 5yrs whereas STH's only commit to 1 season at a time

We're not given the option are we? Pretty sure there would be a reasonable uptake.

 

[maglers]

Has a game with loyalty points ever sold out to the first loyalty point bracket?

Brentford?

 

[kingcole]

I'm all up for Uni bods doing their research, but they could at least interact and acknowldge those who have bothered to reply and enchance their projects with the information requested.

Sadly, this looks like another one post wonder

 

[Mr Bridger]

Tae, tae, tae, tae,t-t-t-taetae,tae, tae,
Take or leave us only please believe us
We are never gonna be respectable.

 

[The Merry Prankster]

It is an outrage that 1901 Club members get given 100 bonus "Loyalty" points for nothing more than being considerably richer than the average Albion fan.

They should be renamed Customer Privilege Points.

Don't be an arse 1901 members have to commit to 5yrs whereas STH's only commit to 1 season at a time

Plus they don't get cup game points.

 

[Goring-by-Seagull]

Brentford?

Brentford sold out in the second bracket I believe - I was one of them

 

[The_Viper]

It is an outrage that 1901 Club members get given 100 bonus "Loyalty" points for nothing more than being considerably richer than the average Albion fan.

They should be renamed Customer Privilege Points.

It is an outrage that those who live locally can find worth in buying season tickets and getting more loyalty points for nothing more than being considerably closer to the AMEX than the average Albion fan,

It is an outrage that those who live in England can attend games and get points for nothing more than living in a CERTAIN COUNTRY.

It is an outrage that after years and years you are yet to understand that you answered your own question, those who spend more on the club, are more important to the club. It doesn't make you any less of a fan, but you're not as valuable to a business if you spend less money. Money makes the world go round.