It never does though. People told me 15, 10 years ago that the PL financial model would collapse. That escalating ticket prices and player wages were unsustainable.
Instead, the figures have risen several fold. Not in small part, due to the huge overseas interest. You only have to see MOTD shots of hundreds of smiling (Thomas Cook package) football tourists at Anfield and OT. Happily taking iphone shots of AWAY teams celebrating goals. They've paid several hundred pound each for the privilege. Symptomatic of the huge demand.
The stadia fanbases of clubs of southern clubs has been transformed, Chelsea and Arsenal have lost all their original working class season ticket holders, unless they happen to earn fortunes.
Might be right, although if it does burst it’s going to be a hell of a bang. Average TV audience for a PL game is apparently 12 million........and that’s with every single game being televised. I travel to Asia a lot, they are completely hooked (partly due to the betting but not exclusively).