Agree. The head sounds like an attention seeking show off.
He come across a bit of a prick to me. his hoped for reaction that loads of hyper sensitive idiots would be in uproar and he could appear more worldly, has been drowned, in my guess, by a tide of reasonable behaviour and common sense.
Given that the head is called ANDREA, I'll asume your astute assesment of the situation is not based on actually READING the article.