https://www.ft.com/content/5ce1926e-a09f-11e8-85da-eeb7a9ce36e4
La Liga, Spain’s top football league, will hold competitive matches in the US as early as this season, as part of radical plans to secure greater revenues from international audiences.
The matches are an effort by the league, whose clubs include FC Barcelona and Real Madrid, to challenge the global popularity of rival tournaments, such as the English Premier League, which has gained a strong following in the US.
The overseas games form part of a joint venture between La Liga and Relevent Sports, a US promoter backed by Stephen Ross, the billionaire owner of NFL team the Miami Dolphins. The tie-up is designed to increase the Spanish league’s revenues from sponsorship and media rights in North America.
Cont...
La Liga, Spain’s top football league, will hold competitive matches in the US as early as this season, as part of radical plans to secure greater revenues from international audiences.
The matches are an effort by the league, whose clubs include FC Barcelona and Real Madrid, to challenge the global popularity of rival tournaments, such as the English Premier League, which has gained a strong following in the US.
The overseas games form part of a joint venture between La Liga and Relevent Sports, a US promoter backed by Stephen Ross, the billionaire owner of NFL team the Miami Dolphins. The tie-up is designed to increase the Spanish league’s revenues from sponsorship and media rights in North America.
Cont...