Why change? With the current financial situation surely Uncle Tony anouncing that we understand how you're all feeling the pinch and have decided not to change our strip next season would go down well.
Uncle Tony anouncing that we understand how you're all feeling the pinch and have decided not to charge you £20 to let a mate use your ticket would go down equally well, I imagine. I also imagine it won't happen.
Still, as long as some people choose to buy an incredibly expensive new shirt or two every season .....................