Your good lady obviously struck more of a chord with him than I did then, as the only response I (repeatedly) got was "It's football innit".
Like I said, I'm no delicate flower, I've been going to the Albion for long enough to know that there are behaviours that people indulge in at games that they wouldn't necessarily do outside, but I do think there's a limit, and screaming "****" repeatedly within earshot of a child is really not cricket IMHO.
To be honest, I thought he might not have noticed the people around him, and that once I pointed out the young lady in question, he'd probably apologise and tone it down a bit. Sometimes people genuinely don't realise what they're doing. But no, he looked up for a second and then shrugged, and once more: "it's football innit". As if to suggest that the likes of Bozza 2.0 shouldn't come to games because it spoils his own special swearing time.
I went arseballs mental at Mr D'Urso when he didn't give that handball v Derby. 25 mins or so later I turned round and noticed a girl of about 10 / 11 behind me. I actually wish her dad had said something because I would have apologised and tried to put a lid on it. I don't actually know if I swore again in that 25 min gap till I noticed her.