Agree with what people are saying about lack of service, he was hanging off defenders shoulders waiting for a through ball or over the top ball but they never came. So many times he also looked inches away from a defenders clearance.
Nail on the head. Ask CMS and he'll tell you himself that his game is all about getting on the end of through balls, playing off the last defender and getting in behind with a burst of pace. Coming deep and holding up the ball is not his speciality - in truth, he probably hasn't really got the best touch for it. But that's not something he should be criticised for - he's a goalscorer, first and foremost and will bust his nuts to improve on those weaker areas.
Last night he was inches from beating Reina to one second half cross and right there again when the keeper spilled a shot. He's a good signing.. it's about having someone else that complements his style. If we don't get that, then people should at least appreciate his work-rate and stay off his back.