The fans started protesting a year or two back when the owners didn't spend on players. Then, when they did, they spent poorly - that's the key.
Yeah, but that is the point. That's why clubs can't guarantee European football - you can't guarantee all that expenditure will mean anything. El Pres posted something a few days back about the net spend of clubs over the years and Everton were fifth biggest spenders - how much European football have they had over the years?
From the dildo brothers' point of view, they've done what the fans wanted: they've spent a fair bit of money, they got a PL-winning manager in and fans still aren't happy.
Of course, it's easier to see it from the outside where it's clear what a balls-up WH have made of things but the fans must have been aware of this.
I'm grateful for Tony Bloom but if he said in the summer "I guarantee European football in a couple of seasons" I'd wonder what drugs he was on