It's already begun. http://applicants.mars-one.com/
There is no guarantee of safety - but we have successfully delivered enough probes and rovers to Mars now to be fairly confident that a manned craft will arrive safely too.
It's a one way trip launching in 2023, and the crafts being sent will also double up as a living space on arrival and then connect to form a Mars base, comparible to the International Space Station.
I know it might be a while but you do realise our sun only has so long before it implodes Given how long it took us to get to the moon it might seem prudent to start sooner rather than later on finding a new planet !
Perhaps it's one of those little things that Governments do to help smooth that relationship. A small (relatively speaking) sweetener in terms of what we get in return.