They are in the West for a. height / perspective and b. orientation in regards to the sun. If you've ever watched a game from the East Stand on a sunny winter /Spring day, you'd understand completely.
Sound on the TV's in the North Stand.
the name
What would you change it to?
Bigger North Stand.
Temporarily suspend the traffic lights and have traffic officers directing traffic pre and post matches instead. Would sort of the congestion in an instant.
Naked bar staff
Lift / escalator up to WSU