Hotchilidog
Well-known member
- Jan 24, 2009
- 9,122
It's the definition of "better things" that matters.
We do still have some of this e.g. AITC, but we can do more. It should be in the very values of the club. It should be enshrined in the way the club behaves.
I would argue that AITC goes along to achieving this. The scale of the Community operation is quite simply astonishing and I think it separates the Albion from other clubs. There are also other things which differentiate from more conventional clubs, the welcome that we extend to away fans, the padded seats, the pioneering DD scheme, the extended opening hours of the concourses and free movement throughout, the 'hotly debated' but nonetheless award winning pies, genuine real ale on tap, 10% discount on e-cash, a pretty decent pre-match show on the big screens, the 'free travel', etc etc.
Sometimes I think it is easy to forget that despite our having to come to terms with the harsh realities of top end football finance and ludicrous players wage bills, we do still have plenty to be proud of. We are having to grow up, but I still do not think we have completely lost our common touch.