Hampster Gull
Well-known member
- Dec 22, 2010
- 13,465
Because Frankie Says
Got something to say or just want fewer pesky ads? Join us... 😊
[Albion] Home kit from the club shop
- Thread starter Bozza
- Start date
Because Frankie Says
Is it PotG?
Thrifty non-licker
I like the plain polos/tops and being a tad over, erm 40ish I realise that stripes don't always flatter the more, solid torso.
That said, wear what you like and who gives a feck?
That said, wear what you like and who gives a feck?
Tom Hark Preston Park
Will Post For Cash
- Jul 6, 2003
- 72,327
Hampster Gull
Well-known member
- Dec 22, 2010
- 13,465
It’s ok, they will have been cross checking away ticket purchases with attendance
Perry Milkins
Just a quiet guy.
Very good.
Goring-by-Seagull
Well-known member
- Jan 5, 2012
- 1,981
Just a little heads up - if you're looking for the "university gold" socks for your kid's kit (or yours I guess?) then don't bother looking on the club site as they don't/won't be stocking them. Also, they cost £12.
I've ordered a pair from Amazon for £5.62.
I've ordered a pair from Amazon for £5.62.
Brian Fantana
Well-known member
Do the club actually retain much of the sale price of a shirt? I'd have thought it was Nike who retained the vast majority, so they're losing out the most presumably?
chucky1973
New member
Untucked. I agree. Tucked in. Looks ok.
Greg Bobkin
Silver Seagull
- May 22, 2012
- 16,039
That appears to be ALL Frankie says about the matter...
Weststander
Well-known member
Not by as much as you might think. The £90 retail sale would spilt a follows:
£15 VAT
£64 Nike
£11 BHAFC
jamie the seagull
Well-known member
- Jul 27, 2011
- 2,803
He did say that, which makes you wonder why they did not set up a pre-order to gage volume of interest.
The club website said next delivery was "early" November but that has now changed to "late" November.
You would have thought the club would have realised this issue could occur based on the level of interest in the initial pre-order.
Is it PotG?
Thrifty non-licker
Be nice to be cc'd in to a few of the Barber/Nike 'Where the f'#" is the kit? emails.
- Thread starter
- #75
I've had an email exchange with Paul Barber about this subject today. Pertinent points:
- the current lack of availability of shirts is due to exceptional demand (not our retail team making any errors or cock-ups)
- we have sold more shirts in the past 5 months than at any time in the club’s entire history (as has been the case with each of our Nike shirt launches so far)
- of course, for our first season in the Premier League, even greater demand for replica shirts was entirely anticipated (and it was catered for)
- however, in the event, sales volumes were much, much higher - and much, much earlier - than anyone could have reasonably predicted
- in fact, we have beaten all previous industry benchmarking records for the Premier League impact of a % increase in replica shirt sales
- shirt sales are usually spread over the entire summer period from launch, and then build up again in the weeks leading up to Christmas (there are few sales after Christmas for obvious reasons)
- we have more than doubled our best ever previous sales in July and August alone (and way before the summer was out or people even thought of Christmas – this was impossible to predict)
- as an important point of reference, our retail team had to place our initial shirt order while we were a Championship club with a reasonable, but not guaranteed, expectation of promotion
- our second replica shirt order was placed on the day we were promoted. And, reacting to the initial huge demand, we placed a third order after analysing the success of the initial launch
- as a consequence, we brought forward all available stock to the earliest possible point (instead of phasing in) - and sold it immediately, hence the shirt shortages in September and October
- those people that pre-ordered shirts in the summer, and the majority of those that normally buy their shirts in the summer, were able to buy them as normal
- those people that didn’t pre-order or who delayed buying when initial stocks arrived have unfortunately had a long wait for new stock which is very frustrating for them – and also for us
- we are expecting a further supply of shirts imminently (again, we expect these shirts to sell out very quickly – ands, so, we will have another batch of additional shirts to follow before Christmas)
- unfortunately, replica shirt manufacture has a long order to delivery lead time (this is the same for all manufacturers, not just Nike, as factory capacity is booked many months in advance)
- Nike have been as helpful and supportive as possible (it is after all in their interests to get stock to us as well)
The club's previous replica shirt sales were very low (by our standards now) - and were more predictable. The opening of the Amex created an initial step change in demand for replica shirts but was still low by Premier League (and even some Championship) club standards. We have now entered a very different era for the club, and we are still learning about new levels of demand.
The club’s replica shirt deal with Nike provides us with exclusive distribution rights. This is hugely valuable to the club, not least because it means the club benefits from all sales of its official replica products, rather than losing important revenues with other retailers that are entirely independent of the club.
The club’s merchandise sales are at all-time record levels. Unfortunately, it is simply not possible to precisely estimate demand when it is this exceptional. And it simply doesn’t work to order infinite numbers of shirts as any financial benefit to the club is wiped away if the additional shirts are not sold by Christmas.
Additionally, our home and away shirts are bespoke – they are not "catalogue shirts” (not to be confused with templates). ALL major manufacturers work to a series of design templates each season. Bespoke shirts, like ours (and England’s for example), are created within the templates.
This means the shirts are manufactured to our specification and to our required numbers. Nike will not over-produce a shirt they can’t then sell to anyone else so the risk is all ours if we get the numbers wrong! Fans want us to deliver bespoke shirts. Catalogue shirts, on the other hand, are re–stocked very quickly because only a club badge needs applying.
- the current lack of availability of shirts is due to exceptional demand (not our retail team making any errors or cock-ups)
- we have sold more shirts in the past 5 months than at any time in the club’s entire history (as has been the case with each of our Nike shirt launches so far)
- of course, for our first season in the Premier League, even greater demand for replica shirts was entirely anticipated (and it was catered for)
- however, in the event, sales volumes were much, much higher - and much, much earlier - than anyone could have reasonably predicted
- in fact, we have beaten all previous industry benchmarking records for the Premier League impact of a % increase in replica shirt sales
- shirt sales are usually spread over the entire summer period from launch, and then build up again in the weeks leading up to Christmas (there are few sales after Christmas for obvious reasons)
- we have more than doubled our best ever previous sales in July and August alone (and way before the summer was out or people even thought of Christmas – this was impossible to predict)
- as an important point of reference, our retail team had to place our initial shirt order while we were a Championship club with a reasonable, but not guaranteed, expectation of promotion
- our second replica shirt order was placed on the day we were promoted. And, reacting to the initial huge demand, we placed a third order after analysing the success of the initial launch
- as a consequence, we brought forward all available stock to the earliest possible point (instead of phasing in) - and sold it immediately, hence the shirt shortages in September and October
- those people that pre-ordered shirts in the summer, and the majority of those that normally buy their shirts in the summer, were able to buy them as normal
- those people that didn’t pre-order or who delayed buying when initial stocks arrived have unfortunately had a long wait for new stock which is very frustrating for them – and also for us
- we are expecting a further supply of shirts imminently (again, we expect these shirts to sell out very quickly – ands, so, we will have another batch of additional shirts to follow before Christmas)
- unfortunately, replica shirt manufacture has a long order to delivery lead time (this is the same for all manufacturers, not just Nike, as factory capacity is booked many months in advance)
- Nike have been as helpful and supportive as possible (it is after all in their interests to get stock to us as well)
The club's previous replica shirt sales were very low (by our standards now) - and were more predictable. The opening of the Amex created an initial step change in demand for replica shirts but was still low by Premier League (and even some Championship) club standards. We have now entered a very different era for the club, and we are still learning about new levels of demand.
The club’s replica shirt deal with Nike provides us with exclusive distribution rights. This is hugely valuable to the club, not least because it means the club benefits from all sales of its official replica products, rather than losing important revenues with other retailers that are entirely independent of the club.
The club’s merchandise sales are at all-time record levels. Unfortunately, it is simply not possible to precisely estimate demand when it is this exceptional. And it simply doesn’t work to order infinite numbers of shirts as any financial benefit to the club is wiped away if the additional shirts are not sold by Christmas.
Additionally, our home and away shirts are bespoke – they are not "catalogue shirts” (not to be confused with templates). ALL major manufacturers work to a series of design templates each season. Bespoke shirts, like ours (and England’s for example), are created within the templates.
This means the shirts are manufactured to our specification and to our required numbers. Nike will not over-produce a shirt they can’t then sell to anyone else so the risk is all ours if we get the numbers wrong! Fans want us to deliver bespoke shirts. Catalogue shirts, on the other hand, are re–stocked very quickly because only a club badge needs applying.
Not the point of the kid frankie, with whom I have a small amount of sympathy (but not much) but the other clown who replied would probably argue that you only wear kit if you don't want a fight. Hence the kerfuffle when Cardiff nobs attacked Brighton 'scarfers' at outside Ninian park some years ago.
In other words, you are nor a real footy 'lad' if you wear the club shirt.
FFS.
Garage_Doors
Originally the Swankers
On f***ing what !
loco61
Well-known member
flew in for the Man City game certain to get the promised son his birthday present which was in May ... before the kick off just one medium shirt left... wow i felt lucky ... got to the till and the sales assistant asked me if i really wanted one with "Mummy" printed on the back [emoji23][emoji23]
now November and still no sign of a shirt ... flying in for Old Trafford and then the Watford game ...any chance i will get a shirt ... big big mistake in the forecasting or whatever ... no danger of having too many unless you change the shirt again next season Paul Barber ... suggest keeping this design for one more year ... work it out. might make sense #uta
Sent from my SM-A510F using Tapatalk
Shropshire Seagull
Well-known member
I've heard from a very good sauce that we will be getting a top Asian striker in January and he will be bringing a consignment of new home shirts with him ....