So B&H buses is completely independent, and anyone could run buses. Blimey, I stand corrected.No, the council doesn't set the rules. Bus services were deregulated by the Thatcher government in 1985 and the council was forced to sell its bus company. Free competition is allowed and has happened. Curiously, the low cost alternative, The Big Lemon, has more or less given up, because most people CHOSE to travel on B&H Buses on the route where the two companies were in competition. Frequency of service is what people want. And, to take advantage of this, regular passengers chose to buy Saver tickets from B&H, rather than cheap single fares from the low cost competitor.