As I've said on several other threads, to my way of thinking, a burger should never be labelled as 'gourmet', the two words just don't belong together. Don't get me wrong I enjoy a burger just as much as the next man, but I'm not looking for anything fancy, just good old fashioned fast food, and as you quite rightly say, a trip to McDonald's, or even Burger King, is enough to satisfy my palate.
Exactly. It is after all just a minced meat patty served up between two pieces of bread. You can add herbs and spices and serve it up with different sauces etc, but at the end of the day, like pizza, it's a simple food. Anybody adding words like 'rustic', 'artisan' or 'gourmet' to justify charging over a fiver gets found out eventually.