The Merry Prankster
Pactum serva
While I understand where you're coming from, if anybody seriously thinks that offering five year olds spaghetti bolognese and salmon cous cous every lunchtime rather than the Dairylea sandwiches that lazy mummy normally lobs in a lunchbox is going to make the slightest difference to our society, then you are truly deluded.
The ones who get given the crap food by Mummy anyway will continue to demand the crap food and turn their noses up at Jamie Oliver-style offerings, while the kids from the more privileged backgrounds will find that the mass-produced stuff that schools turn out is not remotely up to the Waitrose-sourced organic meals they get at home...yes, alright, I'm generalising a tad, but let's face it, kids are often fussy.
I could have had school dinners when I was that age if I'd asked for them: I chose not to, as I didn't like the food much. What's changed thirty years on (except there is a greater variety of instant-gratification junk food around to tempt juvenile palates away from cooked meals)? In terms of health, one decent meal a day will make sod all difference to the children this is aimed at, because they will continue to eat sugary cereals for breakfast, Birds Eye Potato Waffles and fish fingers for dinner, with a bag of Monster Munch and a packet of Skittles in between, all washed down with Coke and Kia-Ora.
It's a shameless publicity stunt that will have little or no impact on people's real lives, but might win a few votes from people who realise it will save them £500 a year on meals their kids would have eaten anyway. Or that they would have spent on Monster Munch. Utter waste of money.
Don't you think you might be stereotyping a bit too much here?