It's not though really, because you don't own anything, just a bit of code. Everyone else can still 'own' the same image.
Have thought of it as nonsense ever since I first heard of it.
BBC News just now said the Albion are the only club that have responded to them on this.
But in the future when everything is online owning code could the the big thing! We simply don’t know. It is like kids who never opened Star Wars toys in the 80s. Worth loads decades later.
I would be far more worried about gambling’s relationship with football at the moment! Especially all of the dodgy Chinese Asian fronts that are banned in China but hosted abroad and then advertised through the premier league!