Tom Hark Preston Park
Will Post For Cash
- Jul 6, 2003
- 72,327
Just opened up their IG account and the most recent post is:
"Nightfire - Beef patty, chilli chocolate & beetroot sauce, pickled chillies, smoked Ashdown cheese, crispy fried cavolo nero £9"
There can be no doubting the love, care and attention to detail that goes into this, not least because scrolling back a few posts reveals some details on the sauce:
"I’m about to knock up a batch of sauce for the Nightfire burger which launches back on to the menu on Thursday.
It’s a truly unique chilli sauce made with roasted #biodynamic #sussex beetroot, cocoa powder and a blend of carefully selected chillies from [MENTION=3357]brighton[/MENTION]_chilli_shop_brighton
I’ve thrown in Carolina Reaper for a fruity intense heat, Mulato for smokey liquorice and Urfa chillies for a hint of tobacco.
Adding some freshly brewed @monmouthcoffee lots of cracked black pepper and loads of rich molasses sugar and you’ve got one next level sauce!"
But, as he says himself "My forays into simple, affordable and healthy food simply haven’t drawn in the crowds." - so he doesn't seem to be pretending that his food is simple (the sauce above illustrates it's anything but) and a burger for £9 is not going to be affordable for many.
However, there's clearly a market for this sort of thing - Guardian readers who describe themselves as "foodies" will clearly lap it right up.
As Alan Partridge would say "...one of the new breed of Cockney chefs who like NICE food'