I guess they do. My point is simply that, when Sky announce that this game has been picked, there should be no reason for the usual (quite justified) wailing about it, as with or without Sky, the original date is (almost certainly) going to be changed anyway.
So worst case scenario is something like....
Saturday 3pm: Albion v Newcastle (as currently)
Friday 8pm: Albion v Newcastle (Sky select the fixture)
Monday 8pm: Albion v Manchester United (FA Cup 4th Round)