[Football] Dynamic Pricing

[Weststander]

so excusing my thickness, would that do away with season tickets, or is it just aimed at other available tickets?

For popular marketplaces, I wonder if season ticket numbers might be reduced over time. I read about the dispute between Spurs and their over 65’s. The club admits that over time they’ll be reducing the numbers, one reason the club claim is for the wider fanbase.

 

[Albion my Albion]

NBA, NFL, NHL and MLB have been using dynamic pricing for at least the last 10 years if not more. More recently the WNBA has used dynamic pricing to a much larger extent due to the sudden popularity of women's basketball. The prices of games between the Indiana Fever and Chicago Sky (which included the rivalry between the Fever's Caitlin Clark and the Sky's Angel Reese) have, I believe, increased 20 fold over last year's games prices.

Final Sky-Fever game of regular season is the hottest ticket in WNBA as demand soars

Ticketing technology company Logitix said the average ticket price for the game is $385.71, by far the highest price for WNBA game this season as fans flock to see stars Angel Reese and Caitlin Clark face off on the court again.

www.cbsnews.com

 

[Easy 10]

You could say that we have that already.

If you buy a season ticket, you are committing a long time in advance to buying a ticket for the match at a lower price and the cost per game is the same should you choose only to attend Cat A games and not the rest.

If you don't have a season ticket, then you pay a higher, more dynamic price as the Cat A games are charged at a higher rate than the B and C games which are not so attractive (to some) and sell more slowly (depending on day, kick off time, league position, etc).

Yes, but all categories of Amex tickets do still have a pre-determined face value. As it stands, ALL ticket prices have to be submitted to the PL in advance of the season starting. BHA can't just arbitrarily ramp it up and charge what it wants.

With "dynamic" pricing, ticket prices can be ramped up to pretty much anything over and above, depending on the demand for them (as is whats happened with the Oasis resale tickets). There is a clear difference.

So no. We don't have that already at all.

 

[Littlemo]

"It wouldn’t be fair for someone who planned ahead and bought a ticket early to pay the same as someone who waited until the last minute."

Why would it not be? What an odd statement.

Because there can be lots of very valid reasons for not being able to buy early. You shouldn’t be penalised because you need to wait to find out if you can get the day off work for example.

I actually can’t understand why you’d phrase this like it’s a totally understandable thing to do. The time/date you buy your ticket should have no relevance to its cost, you have sales windows for a reason.

 

[Withdean South Stand]

The reality is that this isn't unreasonable. The clubs can charge whatever they want to for their tickets, but it's up to the consumer whether they pay it or not. I often get late tickets for matches because I can't plan too far in advance, on the day of a game I will know whether I can and will attend or not. If I am priced out, then I'm out. I appreciate that the club has a number of tickets available and it wants them sold as early as possible with the tiering of availability. When they come to general sale, everyone has the same opportunity to purchase a ticket and the price is the price. If that rules me out, so be it. And if it rules out enough people that the tickets don't sell, then the club will re-think their pricing strategy. If it happens long enough term, they will probably cut the price for future games but if they're selling at the price point I can't afford then I'm effectively priced out.

Shoreham don't price me out though, so I just end up there instead! Although not as often as I could/should.

 

[Harry Wilson's tackle]

That's nothing like dynamic pricing - it's charging for a completely different product. You can buy a ticket for, say, Leicester on a Tuesday night for £X, but Liverpool on a Saturday afternoon is a much more attractive match so that'll cost £X plus 50%; you choose.

I went to a couple of Fulham games about 15 years ago, Newcastle and Liverpool, and the prices varied hugely. Fat Sam was managing Newcastle and Rafa was managing Liverpool. Stupidly expensive too.

 

[Superphil]

For popular marketplaces, I wonder if season ticket numbers might be reduced over time. I read about the dispute between Spurs and their over 65’s. The club admits that over time they’ll be reducing the numbers, one reason the club claim is for the wider fanbase.

Clubs like Liverpool, United, Spurs, Arsenal, Fulham etc generally don't resell season tickets if they are returned, they just become part of the higher matchday ticket prices. Liverpool just put in a whole new stand with no season ticket seats in it, specifically for selling high price single match tickets, Fulham did something similar with a large portion of their new stand.

I imagine our club has already been all over the concept of dynamic pricing, we are after all generally ahead of the game in most things, who knows if fan power would be able to stop it.

 

[GT49er]

It’s kind of like it, at least more so than the example I was replying to (hence me saying more similar).

More demand higher prices, although I accept the product is different albeit very similar.

But it's stating a price, and then charging that price - you can choose whether to buy or whether you think it's too expensive and don't bother.

That's a lot different to ordering a £100 ticket on line and then being told it will cost you £200 because they've put the prices up since you applied for it.

 

[Weststander]

Clubs like Liverpool, United, Spurs, Arsenal, Fulham etc generally don't resell season tickets if they are returned, they just become part of the higher matchday ticket prices. Liverpool just put in a whole new stand with no season ticket seats in it, specifically for selling high price single match tickets, Fulham did something similar with a large portion of their new stand.

I imagine our club has already been all over the concept of dynamic pricing, we are after all generally ahead of the game in most things, who knows if fan power would be able to stop it.

Anfield Road End - I think the split of the 7,000 extra seats, is 1,000 new ST’s, 4,000 general sale and 2,000 hospitality. Yes, a cash cow, that will initially be used to pay off the interest free loan for its construction. The fanbase seemed to approve because the 4,000 gives far more people opportunities to see games.

 

[Iggle Piggle]

Old school ticket touts (i.e. ones with fistfuls of physical paper tickets, stood outside a concert venue or football stadium) used both-direction dynamic pricing, in the final minutes before the event start (the direction of price travel, obviously dependant on whether it was the punters or themselves that were getting desperate

A mate of mine used to live in one of those shit areas around Wembley. Neesden I think it was in possibly the smallest, overpriced London house I've ever seen in the late 90s. Anyway, we'd sometimes wander down and pick up a ticket for a concert after it had started as it was definitely a buyers market at that time, especially if you weren't too fussed on the band in question and would walk away if you had to.

It was sometimes more fun buying a ticket off the tout and looking at ashen faces than watching the band themselves.

 

[LamieRobertson]

No idea if this comes under the title of dynamic pricing ….but Goldstein on TS just said that the cheapest ticket for a Villa home game in the CL is £84 . …….like too see a bit more detail on that (kids discounts?)

 

[GT49er]

No idea if this comes under the title of dynamic pricing ….but Goldstein on TS just said that the cheapest ticket for a Villa home game in the CL is £84 . …….like too see a bit more detail on that (kids discounts?)

That's over-pricing, not dynamic pricing!

 

[LamieRobertson]

That's over-pricing, not dynamic pricing!

Agreed

 

[studio150]

Given the experience of getting flights for the European games last season, if dynamic pricing was introduced in the PL , you can guarantee that you will be thrown out of the system several times, and each time you get back in the price will have gone up

However unlike flights and hotels, there would be no alternative option in football, only the selling club

I already feel sorry for Leeds and Sheffield Wednesday fans, given the millions who would want a ticket for a home game, they will probably need to remortgage their homes and sell their wife's to cover the cost.

And watch out for the away cap being removed.

 

[Albion my Albion]

sell their wife's to cover the cost.

sell their wife's what? That's what he said.

 

[Brovion]

It does seem odd that it never seems to be 'deployed' for products with less than high demand. Almost like they don't want it if there's a chance of the prices dropping.

In advance that happens obviously. Tickets for a recent competitive Brighton and Hove Albion home first team match were much cheaper than they were for the games before and after that fixture. The reason being it was a League Cup game against unattractive opposition and in the modern era those games are a hard sell. They'll probably do the same if the FA Cup 3rd round is a similar game. (And I remember when we played Liverpool in the FA Cup in 1984 they put the prices up!)

I think the real objection people have is that for the Oasis tickets apparently the 'dynamic pricing' was applied in real time, apparently people got to the front of the queue and then found the tickets were way more than they thought they'd be. If that is true then that should be made illegal, the price should be as advertised and that's it - and no you can't increase the booking fee as a sneaky way of generating more cash.

EDIT: And also for the Crawley game, one they'd fixed the price they couldn't then lower it to try and sell out. Imagine if they'd said the day before the game "Adult tickets only £5!" The people who had brought the full-price tickets would be mightily pissed off.

 

[dazzer6666]

Given the experience of getting flights for the European games last season, if dynamic pricing was introduced in the PL , you can guarantee that you will be thrown out of the system several times, and each time you get back in the price will have gone up

However unlike flights and hotels, there would be no alternative option in football, only the selling club

I already feel sorry for Leeds and Sheffield Wednesday fans, given the millions who would want a ticket for a home game, they will probably need to remortgage their homes and sell their wife's to cover the cost.

And watch out for the away cap being removed.

No cap in the Championship…….they’re often paying a lot more than we are for away games