[Football] Dynamic Pricing

[crodonilson]

Looks like it's coming to football after its success in the music industry, would expect EPL clubs to begin to implement from the beginning of the 25/26 season.

Dynamic pricing: Valencia introduce ticket-pricing system

Valencia defend their decision to introduce 'dynamic pricing' for home matches amid criticism from fans' groups who say the system is unfair.

www.bbc.com

 

[Nobby Cybergoat]

Looks like it's coming to football after its success in the music industry, would expect EPL clubs to begin to implement from the beginning of the 25/26 season.

Dynamic pricing: Valencia introduce ticket-pricing system

Valencia defend their decision to introduce 'dynamic pricing' for home matches amid criticism from fans' groups who say the system is unfair.

www.bbc.com

I'll look forward to picking up my Carabao Cup tickets next season for 50p a go then.

Dynamic means they can go down as well right?

 

[Change at Barnham]

India cricket have been doing it for a while with tickets for ODI's going on sale at very short notice with the price based on demand.

 

[bhafc4eva]

We've been doing it for ages. If resell child or OAP ticket, it is only sold on at adult price.

 

[Pavilionaire]

A spokesperson for Valencia supporters' group Libertad VCF told BBC Sport: "We are radically against it....those who can will bear it, and those who cannot will have their seat taken by a tourist who does not care whether Valencia win or lose."

Somewhat ironic, given the recent anti-tourism marches in Catalonia. They'll be lucky if there's any tourists left to take up their tickets.

But yes - I can't see this working in the Prem and Championship. Not everyone can buy their tickets early when the TV companies move the dates of matches all the time. The clubs already receive a premium for the TV companies calling the shots on fixture rearrangement, dynamic pricing would be a case of double bubble

 

[Easy 10]

We've been doing it for ages. If resell child or OAP ticket, it is only sold on at adult price.

Thats not the same thing at all.

 

[pb21]

We've been doing it for ages. If resell child or OAP ticket, it is only sold on at adult price.

More similar to matches against the BIG teams costing more.

 

[jordanseagull]

Did/do we not still sell match tickets for higher for the more 'attractive' games?

 

[GT49er]

The obvious answer is to boycott events with dynamic pricing - but sadly there'll always be too many who think it's more important for them personally to get a ticket than join in any community effort.

I suppose the government could legislate so that once a ticket was advertised at a certain price, it would be illegal to sell it for any higher price - but will they? There'll be a strong lobby of greedily profitable firms lined up against that!

 

[GT49er]

More similar to matches against the BIG teams costing more.

That's nothing like dynamic pricing - it's charging for a completely different product. You can buy a ticket for, say, Leicester on a Tuesday night for £X, but Liverpool on a Saturday afternoon is a much more attractive match so that'll cost £X plus 50%; you choose.

 

[pb21]

That's nothing like dynamic pricing - it's charging for a completely different product. You can buy a ticket for, say, Leicester on a Tuesday night for £X, but Liverpool on a Saturday afternoon is a much more attractive match so that'll cost £X plus 50%; you choose.

It’s kind of like it, at least more so than the example I was replying to (hence me saying more similar).

More demand higher prices, although I accept the product is different albeit very similar.

 

[WhingForPresident]

"It wouldn’t be fair for someone who planned ahead and bought a ticket early to pay the same as someone who waited until the last minute."

Why would it not be? What an odd statement.

 

[schmunk]

Did/do we not still sell match tickets for higher for the more 'attractive' games?

Indeed we do, and that is one form of 'dynamic' pricing. The current HOO HA is more about 'surge' pricing, where prices start relatively low but can ramp up massively for popular events - see also: Uber; Airlines; Hotels.

 

[sparkie]

Derby County introduced it in 2012.

 

[Papa Lazarou]

It does seem odd that it never seems to be 'deployed' for products with less than high demand. Almost like they don't want it if there's a chance of the prices dropping.

 

[Nobby Cybergoat]

Derby County introduced it in 2012.

snigger

 

[hans kraay fan club]

It does seem odd that it never seems to be 'deployed' for products with less than high demand. Almost like they don't want it if there's a chance of the prices dropping.

Old school ticket touts (i.e. ones with fistfuls of physical paper tickets, stood outside a concert venue or football stadium) used both-direction dynamic pricing, in the final minutes before the event start (the direction of price travel, obviously dependant on whether it was the punters or themselves that were getting desperate to buy / sell).

 

[Sorrel]

It’s a perfectly fine idea for most things. If the plan is full stadiums, prices will have to go down too.

Ticket prices will start high and if there is demand they’ll go higher. If everyone says “sod that” the prices will reduce.

But if fans say they HAVE to be at every game, they’ll pay a high price unless they can cope with occasionally missing games or learning to wait.

 

[A mex eyecan]

so excusing my thickness, would that do away with season tickets, or is it just aimed at other available tickets?

 

[thedonkeycentrehalf]

You could say that we have that already.

If you buy a season ticket, you are committing a long time in advance to buying a ticket for the match at a lower price and the cost per game is the same should you choose only to attend Cat A games and not the rest.

If you don't have a season ticket, then you pay a higher, more dynamic price as the Cat A games are charged at a higher rate than the B and C games which are not so attractive (to some) and sell more slowly (depending on day, kick off time, league position, etc).