It’s weird. Especially when Sky **** over our ‘South Coast Derby’ against Bournemouth, which is twice as far away. Bizarre.
Television marketting. Part of the process of telling millions of people who haven't heard of Brighton and Hove Albion or Crystal Palace that it might be fun to watch this game of 'soccer' that they will be broadcasting soon.
It doesn't have anything to do with people who actually follow the clubs. Pretty much by definition.