This is the real question:
Who IS more loyal?
Customer 1.
Has been supporting the Albion since 1968. When in school their Dad always removed them from school for the away weekday games, Derby, Forest etc during the 70's.
When old enough went to all home games and nearly all away games during the 80's, 90's and 2000.
Had a season ticket at the Goldstone, Gillingham, Withdean and at the start the Amex.
Their business dictated that they had to give up their season ticket 3 years ago because they now worked Saturdays.
Went to nearly every home game for the last 2 years and managed to get a few away tickets during the past 2 years.
Will still go to as many home games as possible as long as cover for the business is obtained. (Paying nearly double the season ticket holders price.)
Customer 2
Has a season ticket.
Been supporting the Albion for say 15 to 20 years.
No work on Saturdays, so is able to go to many more away games to gain loyalty points and has done since the start of the loyalty program.
Customer 2 is first on the list to get away tickets, Customer 1 who has probably spent x times MORE than customer 2, has absolutely no chance whatsoever of ever watching the Albion away this season.
Who is more loyal?
Who IS more loyal?
Customer 1.
Has been supporting the Albion since 1968. When in school their Dad always removed them from school for the away weekday games, Derby, Forest etc during the 70's.
When old enough went to all home games and nearly all away games during the 80's, 90's and 2000.
Had a season ticket at the Goldstone, Gillingham, Withdean and at the start the Amex.
Their business dictated that they had to give up their season ticket 3 years ago because they now worked Saturdays.
Went to nearly every home game for the last 2 years and managed to get a few away tickets during the past 2 years.
Will still go to as many home games as possible as long as cover for the business is obtained. (Paying nearly double the season ticket holders price.)
Customer 2
Has a season ticket.
Been supporting the Albion for say 15 to 20 years.
No work on Saturdays, so is able to go to many more away games to gain loyalty points and has done since the start of the loyalty program.
Customer 2 is first on the list to get away tickets, Customer 1 who has probably spent x times MORE than customer 2, has absolutely no chance whatsoever of ever watching the Albion away this season.
Who is more loyal?