Now if you're a ref it's almost like the chance to be a minor celeb, to have a bit of the PL stardust fall upon you. Get your name on MOTD, maybe get a TV career after. For that reason the people attracted to the role now tend to be people who love themselves a bit too much to be a good ref.
I'm not sure people go into it for that because reaching PL level is such a remote possibility. Totally agree though that PGMOL and the Premier League has led to the rise of the 'celebrity' ref, which is the antithesis of everything good refereeing should be about. I know of one, for instance, whose number plate bears his name. What ref of 30-40 years ago would have wanted to make themselves that visible? (Ok, Roger Milford maybe - he seemed to like the limelight). Hopefully Howard Webb can get a grip and start prioritising those that go quietly about their business.