Dixons: Disgruntled employee?

[Mellotron]

Quite like the John Lewis one

I LOVE how they're suggesting that their non-existent ONLINE customer service is somehow better than someone who will "bend over backwards for you" i.e. very good customer service.

No wonder Customer Service in this country is so crap, we are actually advocating getting rid of good personal service! Very stupid advert, that one. Really snidey, snobby and childish too.

 

[Simster]

I LOVE how they're suggesting that their non-existent ONLINE customer service is somehow better than someone who will "bend over backwards for you" i.e. very good customer service.

I didn't interpret it that way. I think it suggests that if as a customer you are paying for well-mannered customer service, then you are wasting your money.

The point is that sometimes you don't need customer service because you know what you want. Other times, you really do need it. What is abhorrant to me is that you can walk in, get the customer service from a high street department store, then give your money to a firm with notoriously crap customer service because they'll sell for a few quid cheaper.

 

[Mellotron]

But you pay that extra few quid for the ongoing service, surely? That's the whole point.

Dixons ARE suggesting you are better off going for NO customer service. They are.

 

[clapham_gull]

I LOVE how they're suggesting that their non-existent ONLINE customer service is somehow better than someone who will "bend over backwards for you" i.e. very good customer service.

No wonder Customer Service in this country is so crap, we are actually advocating getting rid of good personal service! Very stupid advert, that one. Really snidey, snobby and childish too.

You've missed the point.

Whether you agree with it or not, one mark of a good campaign is to get people thinking about it. It's therefore quite obviously got you.

Personally, I quite like shopping at John Lewis because of their extended guarentees. I bought a radio at the weekend for probably £15 odd quid more than I could get online, but there was obviously no postage and it came with a two year guarentee.

Quite interestingly (although I didn't need their advice), they had a few manufacturers employees floating about the store to help people with technical queries. Never seen that before. There was a bloke from PURE being refreshingly honest about his products, although in my opinion they make the best DAB radios bar none.

Dixons appear to be targeting technically aware customers who know exactly what they want and are fully aware of the strengths and weaknesses of the product in question.

They would also be looking for value for money.

I would imagine this would exclude anyone thinking of buying an I-Phone.

 

[Bluejuice]

But isn't it a bit like saying "go to your local HMV and take a look around at any nice albums or DVD's you might like, maybe make a little list for yourself, perhaps take photos of all the stuff you want on your camera phone and then walk out, go home and download it all illegally on your computer"?