Basic hypnosis I think. I could feel that I was slightly stuck and then just decided not to do it. Having been hypnotised a few times in the past, I got really good at being able to relax and make individual parts of my body feel heavy. All in the mind but extremely powerful, and a great way of chilling out. I think the whole subliminal thing was pretty much nonsense - very similar to the spinning pattern hypnotists get you to look at to zone out.
It's not shit. If people wanted to do it, they would genuinely feel stuck. Obviously, if you're very sceptical about the whole thing it's not actually going to work because it's all down to your own mind, rather than something the hypnotist is doing. They just relax people and tell them what to do. Some will go along with it ( hence all the emphasis on it working for people who are talented, creative etc in his spiel - a lot of people would just 'want' it to work, and consequently it would).
I could feel it, but wasn't stuck. I did get a phone call from a friend claiming she was though. Naturally, I pointed out how thick it was to call me and not the show!