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- #141
Bit busy today, but in short I'd say this, the use of women to sell has huge detrimental effects on the way women view themselves and the way men view women.
Most models weigh an average of 23 percent less than a typical woman. Twenty years ago, this difference was a mere 8 percent.
Problems with eating disorders have increased over 400 percent since the year 1970.
Only 5 percent of women actually fit the current body type popularly portrayed in advertising today.
69 percent of girls concurred that models found in magazines had a major influence on their concept of what a perfect body shape should look like.
All that puts pressure on young girls and leads to self-esteem issues which in turn affects confidence and role in society.
There is other data available that illustrates the effects that the use of women in advertising, sales and corporate events has on men - especially shaping views at an early age.
There's equally data to show that ongoing use of false body types - male and female - also has an impact on young boys as well.
Body image has been portrayed in art throughout the ages, but it's only in the last 100 years that there has been such an acceleration of the use of body image to sell. That's why it's bought into sharper focus as an issue.
These ladies don't look as if they are suffering from eating disorders .
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