Auntie Beeb shell out upwards of £1,000,000 per F1 race.The profile not rising enough to usurp F1 from the main channels though. To think this historic display was only important enough to the BBC to be given red button status. Disgusting.
It's a shame we'd rather glamorise that, than true GB talent, although you couldn't have predicted just what a dominant GB performance it would be.