Dick Knights Mumm
Take me Home Falmer Road
More money?
Personal connections - friends on playing / coaching staff?
Location? (don't laugh - he might want to live in London, for example)
Job security (length of contract)
Style of play?
Likelihood (or promises) of first team action?
OK. I do understand there are many reasons a player may chose an individual club.
Just does not look like a professionally ambitious player.