Weststander
Well-known member
The people not renewing probably would not even know if we signed 6 players! I think people on this board have misjudged the commitment of the newer fans,a hell of alot were on board for prem football,two playoffs kept them renewing.
I think you are right.
Many s/t holders who signed up in 2011 and 2012 were not die-hard supporters, and thousands of these have, already over the last year or two, or are about to, give up their s/t's. They were swept along with the building of the amazing Amex, the 2011 Champions team and some decent signings in those heady days (Vicente, Buckley, etc). They will go back to being armchair Liverpool, Arsenal and Chelski fans, or just people who weren't fanatical about football in the first place.
We are talking about many thousands in total.
Most of these will have very little interest in buying a dozen or more matchday tickets per season at the Amex. The Albion are not big in their lives.