I don't see your point - if Coca Cola and Adidas customers put pressure on them (reduced spending), and they were replaced, we'd just just do the same with the replacement sponsers. It would hurt the pocket of FIFA. We need the US on board, they're great at this sort of thing.The problem is that Coca Cola and adidas can easily be replaced. Unlike the Tiger Woods scenario, where the sponsors could transfer their allegiance to another player, there is only one World Cup, and it is a very lucrative competition.