He IS a good player, but there aren't many players in the Championship who get 20+ goals,and I just don't think Sam Baldock has it in him to be one of those players. (But please prove me wrong Sam)
If he is played in the right position, and in the right formation, and with the right players around him, he can get a 15 goal return, which isn't too shabby.
Yeah if he can get to about 1 in 2.5 games that'll be solid. As Blackburn proved last season though, 20 goals a season strikers are not enough.