people based their vote as per the ballot paper not on TV or press interviews I wouldnt have thought.
Really? So pledges/campaigns/plans/etc. were all utterly irrelevant? So no thought went into making a decision - just tick a box you like the look of?
See, I actually believe that a lot of people voted Leave, because a) they thought it was a 'good idea', and b) because it was all going to be sooooo easy.
But then you knew that too. Silly fellow.