Two Professors
Two Mad Professors
Sorry, but no-one I'm aware of has been complaining about the use of a 'per household' measure. It's much better to use that or a 'per head' measure than an absolute figure (particularly when talking about monetary figures) because it makes them relatable.
The problem with the £4,300 figure is that it was a measure of gross value added, rather than income. Gross value added combines wages with profits, and since a substantial proportion of profits end up with foreign investors, the effect on the income of UK households is actually quite a bit lower - from memory I think the figure was £2,700 from the same Treasury analysis.
The problem (and it's the same with Vote Leave's £350m figure) is that debating the detail makes it look like i) you're accepting the underlying point and ii) it keeps the debate on the issue.
I should try and get out more often then.And Osborne's £4300 is still a lie,no matter what spin you try to put on it.