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[Drinking] Brewdog: hipsters”, “pretentious”, “wankers”, “********s” or simply "full of s**t"?
- Thread starter Herr Tubthumper
- Start date
true they have successfully become a big beer co masquerading as craft beer.
This.
Churning out palletloads an hour for Tesco, raking in the cash whilst marketing as 'niche' is crafty alright.
beorhthelm
A. Virgo, Football Genius
- Jul 21, 2003
- 36,015
i felt they went "big" in their funding round for expanding overseas. they are a multi-billion $ operation now, maybe not big on the international stage but lager than most the big brewers in UK.
They value themselves at whatever Billion - but revenues are only £200M or so - and they are the biggest independent brewer in the UK I suspect - but still 100x smaller than the biggest in the UK
Arthur
Well-known member
Not to mention that Punk IPA is found in Tim Martin's establishments at probably half the price what they charge for it in their own.
Cheeky Monkey
Well-known member
- Jul 17, 2003
- 23,870
And yet another example of an ‘enforced’ hollow apology being made after toxicity is exposed.
Clive Walker
Stand Or Fall
Insel affe
HellBilly
I had no idea it was Scottish, that's it for me, I am throwing my Elvis Juice away tonight.
Clive Walker
Stand Or Fall
It mainly seeks to vilify staff, spread hatred, homophobia and is generally a vile organisation. It was founded in 2007 by James Watt and Martin Dickie, both of whom as of today, tried to force their current employees into signing a letter saying they did not experience a culture of fear... or else. Together they own 46% of the company and 100% of the blame for the toxic culture they have created.[1]
- Thread starter
- #172
You mean democratizing* quality and tasty beer for the masses?
* and ensuring my shareholding increases year on year.
Arthur
Well-known member
No I mean they've cheapened their brand.
I would have thought given you constant need to tell everyone how great you are that you would be against pushing it to the masses especially the great unwashed masses in a Treverpoons?
Albumen
Don't wait for me!
And there we have it. Evidence at last that they’re just as bad as their beer (bar their stout which they no longer make).
I like their beer and good luck to them/well done etc. However If you sell out you can't complain about it later!
Company I work for sold itself last year . . . . Now I think the new paymasters will start turning the screws on performance from the top down . . .it'll be interesting to see how things progress. I've been here several times before over the years, its never ended well yet!
vegster
Sanity Clause
- May 5, 2008
- 28,272
Do the multi millionaire owners of Brewdog lie awake at night worrying if they have " Cheapened Their Brand " I wonder?
Scappa
Well-known member
- Jul 5, 2017
- 1,589
If you ask nicely, I'm sure PPF would lend you a tub of the lotion he's been stockpiling in readiness for the inevitable tearups at the Euros
- Thread starter
- #178
I’ll ignore the snide comment and say, no. I have no issue with any quality product being available to the masses; if anything I encourage it. I’d rather the landscape be full of nice beer than Carlsberg or Peroni.
Arthur
Well-known member
No I'm sure they don't a bit like I'm sure the chaps at Camden didn't give a flying feck about the backlash they got when they sold out AB InBev......which incidentally James Watt was one of the loudest critics of said deal.
I think Brewdog got where they are today with their own particular brand of marketing. Their product is good but so were a lot of other brewers at the time.
I can’t see any reason why they would change strategy now.
Taking Elvis juice from 6-5 down to 5-1 abv has upset me though.