I'm sure this article about BrewDog in the Guardian was chanced upon on this forum, but have re-posted the link. What's great about Brewdog ( like most other industry disrupters) is that you can be amused or offended by their antics; or better still, be amused by other people getting offended.....
https://www.theguardian.com/lifeand...ous-infuriating-and-ingenious-rise-of-brewdog
I remember that article. Oh, and note the date these new and fashionable IPAs came about as well