Bloom as the owner of the club will be included in this - he is betting whether it be directly or indirectly if his company is placing a bet for itself or on behalf of someone on a football match.
He won't be covered any more than the Coates family will in respect of Stoke. He is a shareholder in BlueLizard Consulting, a company that seems to be much smaller than intimated by the article, if this income statement is anything to go by