BHAFC marketing dept - missing something?

[Diego Napier]

Found this strange when we canceled one of our season tickets in person at a very quiet ticket office there was no follow up or feed back required as to the loss of a long term revenue source(customer) (stakeholder)

Although it was quiet at the time you cancelled I believe there were scenes of wildly joyous celebration throughout the club once they knew you'd gone.

 

[Easy 10]

I think anyone giving up their season ticket should be subject to an exit interview in Paul Barbers office, same as when you leave a job.

You should be thoroughly GRILLED as to the reasons for your lack of lack of loyalty.

 

[father_and_son]

I've had a season ticket at the Goldstone, Withdean and the first two seasons at The Amex.

I gave it up at the end of last season for a variety of reasons.

I have found it quite strange though to not have heard anything from the club since then, nothing.

Given Mr Barbers penchant for milking every cash cow until it is dry (sorry - maximising revenue streams for FFP) I am just surprised that I haven't had one email or text from the club since then.

I'm not bothered as I know perfectly well how to get tickets etc. just surprised that's all.

I opted out of the marketing emails - fed up, as a STH, of getting emails encouraging me to buy tickets for future games- but opting out of one appears to opt you out of EVERYTHING, because I now receive nothing.

 

[Goldstone Rapper]

I think anyone giving up their season ticket should be subject to an exit interview in Paul Barbers office, same as when you leave a job.

You should be thoroughly GRILLED as to the reasons for your lack of lack of loyalty.

And it should be a request to cancel a season ticket which the club could decline...

 

[Brian Fantana]

I opted out of the marketing emails - fed up, as a STH, of getting emails encouraging me to buy tickets for future games- but opting out of one appears to opt you out of EVERYTHING, because I now receive nothing.

This is a good point.

I think they need a more sophisticated email preferences centre, allowing STHs to opt out of receiving home ticket-related emails, but not missing out on other relevant news.

 

[MattBackHome]

This is a good point.

I think they need a more sophisticated email preferences centre, allowing STHs to opt out of receiving home ticket-related emails, but not missing out on other relevant news.

Agreed, though I would suggest that a preference centre is hardly sophisticated as they're easy to implement if desired. So I reckon that they're deliberately avoiding it because they want to maximise the number of 'sales' & partner emails they can send, knowing that a very low proportion of us will unsubscribe from everything. A very low elasticity of unsubs, if you will.

But all this is conjecture. They might be struggling with data.

 

[Brian Fantana]

Agreed, though I would suggest that a preference centre is hardly sophisticated as they're easy to implement if desired. So I reckon that they're deliberately avoiding it because they want to maximise the number of 'sales' & partner emails they can send, knowing that a very low proportion of us will unsubscribe from everything. A very low elasticity of unsubs, if you will.

But all this is conjecture. They might be struggling with data.

This is also a good point.

 

[Cowfold Seagull]

Since 1901? Wow that is good going.

Are your season tickets still written on parchment?

 

[BN9 BHA]

Since 1901? Wow that is good going.

Super fan!!

 

[£1.99]

I did hear that the Seagulls Club (Junior Seagulls whatever it is called these days) is down to 200 members from last year's 20,000. The Admin staff were made redundant in Barber's cost cutting and they seem to have missed another trick. No doubt it will return in another more expensive guise for those middle class supporters who will be able to afford it for their kids.

If this is so then the Albion have really messed up big time. The kids are the future of the club.

 

[Return of the Rev]

I did hear that the Seagulls Club (Junior Seagulls whatever it is called these days) is down to 200 members from last year's 20,000. The Admin staff were made redundant in Barber's cost cutting and they seem to have missed another trick. No doubt it will return in another more expensive guise for those middle class supporters who will be able to afford it for their kids.

This club kept the albion flame alive for alot of youngsters during the dark days and has been totaly sold out,no provision for this age group in the stadium,seagull club footie teams getting pushed away from the club.community club?

 

[severnside gull]

This club kept the albion flame alive for alot of youngsters during the dark days and has been totaly sold out,no provision for this age group in the stadium,seagull club footie teams getting pushed away from the club.community club?

no provision??
are you on another wind-up?
not been in east stand this season?

 

[Thunder Bolt]

Agreed, though I would suggest that a preference centre is hardly sophisticated as they're easy to implement if desired. So I reckon that they're deliberately avoiding it because they want to maximise the number of 'sales' & partner emails they can send, knowing that a very low proportion of us will unsubscribe from everything. A very low elasticity of unsubs, if you will.

But all this is conjecture. They might be struggling with data.

It was admitted that data was lost when a lot of pensioners found themselves charged full price again instead of concessions.

 

[dejavuatbtn]

no provision??
are you on another wind-up?
not been in east stand this season?

I think his point was re the junior supporters club offering, not the fact that we have a limited family area (to whom they sell season tickets) and an occasional bit of face painting.

 

[Steve.S]

I can see where the OP is coming from, if I want to change my phone/electricity/gas/ sky/whatever, they will ask why you are leaving and try and persuade you to stay. The club need to maximise their revenue, it might have been a matter of cost, therefore they might have found him a cheaper season ticket somewhere else around the ground. It might have been that he could only make half the games, therefore they could look at a half season ticket. This has to be about filling the ground and as well as getting new fans in, there must be a lot of old fans, who could be persuaded to come back.

 

[Withdean and I]

If the OP uses terms like 'milking a cash cow till its dry" perhaps the club have made the right call in not bothering to contact him. Maybe their systems are sophisticated enough to identify people like this and remove them from communiqués in the hope that they never bother coming back.

Ok - I was playing to the anti-barber brigade with that comment, hence the translation to 'maximising revenue for FFP'.

I still can't understand a business though that let's a customer of over 30 years walk away without even a 'hope to see you back soon' or a come along to this or that match as there are tickets available etc.

Even when I did get emails or texts they were sent to either my wife or daughters names somehow And they never had season tickets.