I think the point is, why would anyone at the Albion leak something like 'our player has now turned down 2 offers of a better contract with us' to anyone. It's not what we do. So who is leaking it to Naylor and Hay ? I might suggest the only other people genuinely ITK are Ben and his agent.
I'd suggest Ben might also have discussed it with family and close friends. I'm sure his other half would be interested in what his career plans are, so he'd discuss it with her, I'm sure his parents would want to know, maybe offer advice (and perhaps here parents are interested, too). Perhaps they've discussed it with other family members. I know my mum has a weekly chat with some of her siblings and is constantly giving updates on the lives of here children and grandchildren. Maybe some of his friends have discussed it with him. Maybe not specifics, not how much, how long, but 'turned down their latest offer'.
How much detail are we seeing in the reports of declined contract offer? I've not seen much reported on here, suggesting the lack of the specifics might be due to being slightly distant from the discussion.