Bellamy's not the nicest man in the world, and I doubt he actually means anything by this other than racking up a nice little PR coup for himself.
Yes, the Sun, is known for its lies, but there's rarely smoke without a fire, so I wouldn't be at all surprised if their allegation was (in part, at least) true.
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£650,000 for a bit of good "PR", setting up a whole football league structure as well as donating the money hmmm obviously just doing that for a bit of good "PR"
Im sure if he wanted that he would give a car to a trainee or donate a weeks wages to cancer research that would suit for a good bit of "PR".