The thing that always put me off about this festival was the fact that it looked really f***ing WANKY. Pimms Bus, local Cocktails bars setting up and charging through the nose, no booze at all allowed this year (realise that was out of their hands) and no doubt some really expensive local food stalls. Allow all that shit.
They obviously thought they could sell tickets to Brighton residents only and almost sell out, which they might have been able to do if the students were around (maybe having it in June would have been advisable).
Just not thought out properly.
And you can't get away from the line up being pretty weak, though the Hospitality night would have gone off big time and Derrick May would have been good.
I dont think Beachdown is attractive to students. The line-up and the fancy food and drink stuff inside make me believe this. It brings me back to my points about the lack of focus as to their target punter/audience.