But raising the profile of the British Olympic Cycling team has directly raised the profile of cycling.Yeah, but people want to cycle, haha! Also, does any of the Olympic money British cycling get go into getting kids onto bikes? Or does it just go on the Olympic team?
Any kid wanting to be the next Robert Millar, was all but screwed.
Any kid wanting to be the next Wiggo/Cav/Froomey/G now have access to all the facilities they need to make that happen.
If the British Olympic Basketball team managed to generate the next LeBron, anyone even remotely connected to sport in the UK would be falling over each other to find the next one after him.