This is quite key to me, and although I've largely been offline since this all broke, it was the point I raised on another thread. I can't be arsed to dig out my post again now, but I think the key numbers from 2018/19 were...
Liverpool on live 29 times
Albion on live 13 times
Huddersfield on live 8 times
A fan of each of these clubs with have a significantly different outlay to watch their clubs via PPV at £15 a pop. There should be a legitimate change to how fixtures are scheduled in the regular slots covered by Sky and BT subscriptions so that the outlay of a fan from each club isn't as disparate as we may expect it to be based on previous seasons.
I agree.
But with such a change of terms, see the consequences (above).
Negociable, of course, however. Let's see...